Worth needs no proving. It needs no validation.
It’s a by-product of the expression of your gifts and your genius.
It’s pure. It’s bold. Careless.
It exists in adjacent to your own personal power.
Therefore your worth is infinite. Priceless.
The reason why you struggle with your pricing is because you don’t think you are worth what you truly desire to charge. In other words, you are trying to prove your worth before you dare enough to charge the price that completely locks in. The price that surpasses any progressive logical sense.
When I first started my business 5 years ago, I was unwilling and terrified to charge my price and go higher than $3k for a program I was selling, which included in person weekly coaching for 6 months.
All I could hear was: “Who the hell do I think I am to charge higher than this”. I hadn’t made a name for myself yet, people barely even know me. I had sold around 6 people in the first 2 months. I reached a point where I knew I was undercharging and giving away too much of my time. I was burning out.
The month after I raised the price to $5k and removed the insane access to my time (in person 1:1 coaching) and did an online weekly group coaching instead. I ended up selling three times more in a single month with no effort.
When I charged what felt locked in, things escalated. I began receiving random messages inquiring if I had a program. People finding me from random avenues – like quotes I had put up somewhere in someone’s group.
This shift happened because I no longer cared to price my programs based on my opinion of what I was worth.
What was even more surprising was that my clients kept telling me they thought I was worth way more than what I was charging. It’s because I dared enough to stay in integrity with what I am truly worth and showed up with that power.
You can be in a battle attempting to prove your worth to yourself and to others and have great months and then back down to low months.
Or you can take the leap now and trust in your own power, your own brand of magic.
And let it express itself through you.
CEO, Wild Dynasty